3D printing is now at DME Delivers.
You may have heard about 3D printing and that it has the potential to revolutionize the world, but how much do you really know about it? Here at DME Delivers we are all about education.
3D printing is also known as additive manufacturing and It was invented in the 1980’s.
Since that time, it has been used for rapid prototyping. Rapid prototyping allows companies or people to quickly and efficiently fabricate a scaled model of a physical object or part using three-dimensional computer aided design (CAD) data.
It wasn’t until the last few years that it started to evolve into next-generation manufacturing and has a lot of potential applications in the next few years. The materials that can be used for 3D printing include thermoplastics, pure metals, ceramics and many more.
The objects are typically printed in 0.1 mm thin layers but not always. Such is the case with larger objects such a house. Yes, just recently a company has printed an entire house within 24 hours.
There are a few ways to start with 3d printing, the first is a CAD model and the other is through a 3d machine that takes over 150 pictures to get a 360-degree view of the person or object. We use the 3d machine at DME Delivers. So far, we have completed 3D prints of several people that results in little statues that look identical to the people.
There are 4 different categories of 3d printers. The first are printers that release molten, semi-liquid material. The second type are those that fuse granules of powder. The 3rd are those that solidify a photocurable resin. The fourth type are the ones that stick together sheets of paper, metal and plastic.
Within these categories there are currently 9 types of 3d printers but this will change as time goes on.
Digital Light Processing
Fused Deposition Modeling
Selective Laster Melting
Electron Beam Melting
Selective Laster Sintering
Laminated Object Manufacturing
Material Jetting / Wax Casting
Bar Mitzvah's have been around for over 2 thousand years and it's a rite of passage for 13 year old boys who have become men. What better way to celebrate than by sending out customized Bar Mitzvah Invitations. After the Bar Mitzvah the men will finally be able to have the moral responsibility to be adults and are allowed to read from the Torah. This also allows them to get married and follow the 613 laws of the Torah.
Bar Mitzvahs are almost entirely based on interpretations and customs of the synagogue or temple their parents attend. It goes without saying that they are huge parties often accompanied by elaborate gifts. New York is one of the most sought after places to have their party. They have entire halls dedicated to the ceremony and party.
In the old days, learning Hebrew and reading of the Torah was taught by the father but now, it's often taught at the synagogue. Here's an interesting fact, when a man reaches the age of 83 he can have a second Bar Mitzvah because the normal life span is only 70, so if they reach 83 it signifies their 2nd 13th birthday.
"One of the most important aspects of SEO is setting up your page meta titles and meta descriptions. Here are some questions to ask yourself before starting the keyword research. For this blog I am going to use a small direct mail firm as an example. Write down the answers and please do not skip this step. It will help you decide on which keywords to target.Ask yourself:
Depending on which web design platform you are using will determine where it’s located. It’s typically located in the settings portion of your site.
Keep in mind most search engines will only consider a maximum of 60 characters for the meta title and 160 characters for the meta description. However, recent case studies on SEO have shown the sweet spot for Google is 50 or less characters for the title, and 150 or less for the description. If your title and description are less than the maximum don’t worry about it, just try not to exceed the limit. Otherwise Google will cut your description short and you don’t want to lose out on valuable information your potential clients will see when displayed on Google.
The general rule of thumb is to target 2-3 profitable keywords. The first keyword is the main target keyword. For us, it would be “direct marketing agency”. It’s followed by another profitable keyword, “direct marketing company”. The last one is our brand name, “DME Delivers”. You don’t need to place three within in your title but try to use 2 keywords in your title if possible.
Try the template below for your website.
Recipe For Title: Your Competitive Keyword | Less Competitive Keyword… or you can use your Competitive Keyword | Brand Name.
Recipe For Meta Description: Your city + competitive keyword specializing in less competitive keyword, then blurb. Do not use your brand name in the meta description because it would be a waste for SEO purposes. An important note, make sure both your title and meta description accurately represent your business."
It all started in college, when I initially was a nursing major and quickly realized science was not of great interest to me. At 18 years old, trying to figure out what I wanted to spend the next 40 plus years doing with my life was not the easiest decision. I reached out to student services and they suggested taking a personality exam for some guidance. The results suggested a career in “business”. I thought to myself, business ok that seems so vague, is there more to it than just business? After looking further into the business degree options, I landed on marketing, and the rest is history.
During my last semester at the University of Central Florida, I joined Daytona International Speedway as a Marketing and Promotions Intern for the 2011 Speedweeks events. Applying for this internship proved to be one of the best decisions I made for myself. The speedway provided me my first true marketing experience and gave me a firsthand look into my future career field. Seeing all the hard work, excessive hours, and team work come together to create an amazing experience for the fans and knowing I got to be a part of that experience was the best part. Getting to see Jeff Gordon and Jimmie Johnson was an added perk!
After graduating, I took my experience to the non-profit industry working at the Duvall Home as the Events and Marketing Coordinator. Here I organized fundraising events, maintained the website and social media, and implemented marketing efforts. I appreciate beginning my career with a non-profit. Starting at Duvall Home opened my eyes to just how critical marketing can be. Majority of non-profit operations are dependent on donations making community development that much more important.
Following Duvall Home, I decided to exit the non-profit industry and basically go in the opposite direction, becoming the Marketing Specialist for Gateway Bank of Florida where I helped coordinate all marketing and advertising for the Volusia County market. As the bank’s first full time marketing position, I assisted in building a marketing plan which included a newly designed website and a fresh look to our branding. After spending over three years with Gateway, I knew it was time to seek new opportunity which is when I came across DME.
As a new member to the DME family, I am excited to grow my knowledge and challenge myself outside of my comfort zone. It feels great to be part of such a fun and creative team where I hope to add to their success!
Does your school fundraising got you down?
Fundraising is a large part of how colleges and universities raise money for student organizations and the athletic department. However with the booming debt bubble that many graduating students have to deal with fundraising has taken a large hit. The only exception to this would be Ivy League schools where students are almost guaranteed a career upon graduating. So what are the donor loyalty fundraisers to do in order to battle the decline?
Many colleges think they can just send out standard postcards or flyers soliciting donations. This is probably the best way to make sure you don’t get dedicated donors. Each message needs to be personalized based on the personality of the donor receiving the mail piece. You might be thinking, well how the heck can I do that? Well the answer is simple, variable printing.
We are one of the few direct marketing companies in the United States that has the sophisticated software and machines to make any direct mail campaign a success. Variable printing with our Traxion insights allows you to understand the temperament profile of your alumni based on several personality types. From there we can create several personalized mail pieces that speaks directly to the one receiving the piece. It doesn’t stop there though.
After a successful donor becomes apart of your donor loyalty program we then send out a package with a few gifts for them as a thank you for being part of your association. The gifts can be a key chain, water bottle, t-shirt or many other things. Now that is how you gain donors and keep them.
"High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position.
But with the evolution of paid advertising and expansion of universal search, as well as Google’s continuous efforts to provide consumers with content that resolves their demands directly in search results, the opportunities attached to traditional keyword rankings are diminishing at an alarming rate.
In today’s search landscape, SEOs and digital marketing specialists have to consider whether it’s worth the amount of time and resources it takes to achieve premier organic rankings, considering the click-through rates (CTR) associated with organic rankings that are positioned under PLAs, local results and other forms of content."
While I agree that SEOs work tirelessly to rank highly organically I do not agree that SEO rankings are dwindling. Yes, google is making significant changes with paid advertising and universal search but that does not mean you should over look SEO. Besides, just because PLAs are above organic results, many Googlers scroll right past them and look at the listings right below them. However, if you don't don't have a very catchy meta title and accurate meta description then you will be dead in the water.
Let's not forget long tail keywords either. Chances are there will never PLAs above organic searches that involve long tails. So are we suppose to ignore these and instead pay for Adwords? Listen, I love Adwords but I also love SEO and for now they are married to each other in my eyes.
Here recently Google rolled out the Voice API and there are some things you need to know about it:
As of now 20% of searches are done through voice search and it's going to change local SEO and Adwords drastically. Instead of someone typing in Carpenter in Tampa, or best carpenters in Tampa like we are use to people will be asking questions. "Who is the best carpenter in Tampa". Not only this but the searches will be longer (beyond long tail searches) and have a lot of nuances. This is going to pose a lot of challenges to marketers because now we have to think like a search box and conversational habits.
To make things even more challenging, everyone converses differently especially in different regions.
Put yourselves in the shoes of a home owner who noticed a nasty smell coming from their AC with a little smoke. You grab your phone and search... My Ac unit smells and there is smoke coming from it. So to rank for this sentence (can't believe I'm saying this) You will need to include "Ac Smells" and "Smoke from AC" in content and meta's. That is assuming you did enough research to know these keywords are searched often enough to focus on them. The same is true with Google Adwords. You would need to include those keywords and very likely a lot of keyword modifiers.
Just something to get your creative juices flowing.
For more blogs visit DME Delivers.
You may have heard about Wendy's epic tweet roast. If you haven't you can check some of them out here, Bored Panda. After reading some of the hilarious tweets it got me thinking, not very many companies could do this. Let's face it, many businesses have to deal with negative PR. But unlike Wendys we have to keep it professional when responding. Let me ask you this, do you think Burger King or Mcdonalds could get away with this?
Just by being different in their responses to negative PR, they will very likely be seeing a surge in customers. I'm not entirely sure if they expected their tweets go viral or whether they had the whole thing planned out. Either way it's hilarious to read through them and it makes me keep checking back for more responses from Wendys.
So is what they are doing really the best idea customer service wise? I'm not entirely sure it is but apparently they don't care if they offend customers/potential customers. DME Delivers
This article is going to discuss white hat on-site SEO. As I have mentioned previously, I have been obsessed with digital marketing and direct marketing for several years now. With Google constanlty changing their alogo's you might be wondering if its even ok to do SEO. The answer to this question is a resounding yes but with a few exceptions. It's perfectly fine to optimize your website as long as you do not break Google's guidelines. Most of their updates are to prevent people who are "gaming the system". Google is full of highly intellectual people so when they know virtually every possible way someone could break their guidelines.
White hat SEO is the ethical way of optimizing your site. It's quite straightforward honestly. Optimize your meta titles, meta descriptions, use H1's and alt text. Then silo the content on your site so that it's easy to navigate. A word of caution though, when you are optimizing your website be sure not to keyword stuff. Write things as if you were talking to someone and don't pay too much attention to the keywords in the beginning. This will help make sure you do not go overboard. Remember what I said, Google will slap your site if you go over board with using keywords. Read our last post on Google ad blocker & overcoming the challenge.