Does your school fundraising got you down?
Fundraising is a large part of how colleges and universities raise money for student organizations and the athletic department. However with the booming debt bubble that many graduating students have to deal with fundraising has taken a large hit. The only exception to this would be Ivy League schools where students are almost guaranteed a career upon graduating. So what are the donor loyalty fundraisers to do in order to battle the decline?
Many colleges think they can just send out standard postcards or flyers soliciting donations. This is probably the best way to make sure you don’t get dedicated donors. Each message needs to be personalized based on the personality of the donor receiving the mail piece. You might be thinking, well how the heck can I do that? Well the answer is simple, variable printing.
We are one of the few direct marketing companies in the United States that has the sophisticated software and machines to make any direct mail campaign a success. Variable printing with our Traxion insights allows you to understand the temperament profile of your alumni based on several personality types. From there we can create several personalized mail pieces that speaks directly to the one receiving the piece. It doesn’t stop there though.
After a successful donor becomes apart of your donor loyalty program we then send out a package with a few gifts for them as a thank you for being part of your association. The gifts can be a key chain, water bottle, t-shirt or many other things. Now that is how you gain donors and keep them.