Here recently Google rolled out the Voice API and there are some things you need to know about it:
As of now 20% of searches are done through voice search and it's going to change local SEO and Adwords drastically. Instead of someone typing in Carpenter in Tampa, or best carpenters in Tampa like we are use to people will be asking questions. "Who is the best carpenter in Tampa". Not only this but the searches will be longer (beyond long tail searches) and have a lot of nuances. This is going to pose a lot of challenges to marketers because now we have to think like a search box and conversational habits.
To make things even more challenging, everyone converses differently especially in different regions.
Put yourselves in the shoes of a home owner who noticed a nasty smell coming from their AC with a little smoke. You grab your phone and search... My Ac unit smells and there is smoke coming from it. So to rank for this sentence (can't believe I'm saying this) You will need to include "Ac Smells" and "Smoke from AC" in content and meta's. That is assuming you did enough research to know these keywords are searched often enough to focus on them. The same is true with Google Adwords. You would need to include those keywords and very likely a lot of keyword modifiers.
Just something to get your creative juices flowing.
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