Earlier this year Google launched a plugin that essentially blocks all ads while you are browsing the internet. This will pose a lot of problems for businesses that use paid advertising to offer their services and/or products. To be honest, I’m not sure why Google thinks it’s in their best interest to launch such a plugin since a lot of their revenue is generated through Adwords. Either way, a lot of businesses are going to have to change their marketing approach if they want to be seen by an audience. The first way to get around this is to develop high quality content that gets readers to continue visiting your website. But before you do this, you will need to precisely identify y
The second approach is to implement direct mail which DME Delivers offers. However, our marketing services are not just for anyone. It’s for established small businesses and much larger businesses. This way you can skip digital marketing for the most part and focus on getting your mail in front of eye balls. The third approach is to just not do anything which many businesses will do because many people have not adopted the plugin yet. People do that do this should not be surprised when many more begin using the plugin and find themselves far behind their competitors. Doing such a thing could cause catastrophic financial problems for any business. Why do I think Google launched this plugin? It’s no secret that privacy is a huge concern in todays world. There have been groundbreaking scams and media attention about companies and our government collecting our information. This is likely just a move to make it appear that G cares about privacy which I happen to believe they do. They were one of the few companies and pushed back when our government asked Google to turn over information about its users. So in many ways, I think we have our government to thank for this new plugin. Check out what does your marketing plan involve.
0 Comments
Marketing and gaining a loyal following that is willing to do business with you can be tough if you don't have a solid marketing plan. I'm not talking about just running a few ppc campaigns because honestly, that's not going to help much. Marketing plans should be very well thought and spread across a variety of media. This includes Organic, PPC Campaigns, Social presence on all platforms and of course direct marketing. Just ranking high in the search engines isn't enough anymore because more competition has entered the market.
All of your messages should be highly relevant to your target audience and not just mumbo jumbo. Yes, this will require you to do extensive research prior to creating any type of plan. This is the order of the process. Research: Identify who, what, where your target audience lives, what they drive, eat, do for hobbies etc... Identify: After learning who your audience is then you can begin tailoring the right plan of action to get your message in front of them. Content: Write content that you know will get your audience engaged and continue tailoring as needed. Ask Questions: At the end of any message there should be questions for the reader as well as a call to action. If you do all of these things your marketing efforts will be noticed which may end up gaining a loyal following. Check us out DME Delivers on Google+ or Youtube. Or our last post, DME Delivers. This blog is going to be short. Sometimes people ask me what DME Delivers actually does. This usually occurs when I'm in any social situation where people are curious about what career I'm in. This is such a loaded question because we have so many different brands. We have Giftskins, Bar Mitzvah cards, and a whole long list of others. So instead of getting into all of our brands I usually tell them we are a direct marketing agency. At the heart and soul of DME Delivers, is direct mail. That is what we specialize in but it just happens many of our brands can align with what we do. We also do a lot of advertising for the automotive industry, including Toyota. I could go on and on about everything that we do but it would just lead to confusion in the end.
We serve clients all across the world but the bulk of our clients are based here, in the USA. We are all about delivering results and we do this through collecting and analyzing massive amounts of data. This includes using our company software traxion. Check out automated marketing systems. If you want to be successful with any type of business you need auotomated marketing systems in place. This will encurse that you can spend more time focusing on generating revenue and less about manual tasks. Here are your choices: Either you hire several employees to do remdial tasks such as sending emails to hundreds of people and segmenting audiences. The other option is to have automated marketing in place where everything runs on their own. Segmentation is almost instantaneous and does not require any thought on your part because paremeters are put in place. If x customer does this, then that customer will be put in the y list. This way you can continue upselling your clients with targeted messaging and different offers. There is a huge difference between a lead and a client. Once a lead becomes a client you have to earn their trust, deliver exceptional results, and rinse and repeat. You can't think of clients as one off clients. Example: Many people think once a client buys a product their goal was achieved. This is the completely wrong way to think. Once a customer purchases something from you, their life time value needs to be considered. That one customer can/will continue buying your products/services as long as you continue delivering results and keep them satisfied. Check out our last post, direct mail marketing agency. When it comes to marketing, you can trust our direct mail marketing agency. Digital Print frees up your time and the need to keep an inventory of printed materials. Your web to print order goes directly to our team of skilled printers who will begin working on your project fast. The cost for setting this up with DME is almost nothing. The order total is soley based on how little or how much you order. We can print sheets of any size including large formats. We are able to do this because we have spent millions of dollars on professional printers. The quick turn around and fast shipping times makes going with DME a no brainer. When it comes to trusting a company with your integrated marketing campaigns don't just trust anyone. Trust the best, trust DME.
We create and craft only the most appealing marketing pieces so you can be sure that when your audience receives them they will grab their attention right away. We do all of our web to print under one roof and our team members work very closely so you can be sure you will be not only receiving superior product, but also amazing customer service. There is no one in the Direct marketing business that can even come close to the quality of work we deliver to all of our clients. That is why we have been trusted by some of the largest names in the world to do their direct marketing. View web to print. One of the most effective ways to manage any direct mail marketing campaign is Web to Print. From the creation process of writing the sales copy to the delivery of the final product...DME takes care of it all. We have some of the most state of the art printing machines in the world. We have various paper stock, finishes, and layouts that you can choose from for all of your direct mail campaigns.
We are very methodical on how we reach clients and use both direct mail and email campaigns to make sure your client is touched several times with your brand and message. This ensures you receive maximum viewing and results. DME has developed it's own proprietary program called Traxion. It can identify a variety of personality types which can then be used to market to them accordingly. This of course means they will all receive different mail pieces and messaging. This entire process can be completely hands off for you if you decide you would like us to handle your marketing campaign from start to finish. We have worked with some of the biggest brands in the world, including Toyota. This is not to boast but to show you that we can be trusted to deliver you and your company great results. View our post direct marketing agency. DME is a Direct Marketing Agency located in Daytona Beach and serves the entire United States. As with any Direct Marketing company we believe direct mail is one of the most effective methods of reaching your customers. Millions of people are bombarded with emails on a daily basis which has made email a little less effective than it once did several years ago. The fact remains that people still check their physical mail every day. Think about it, everyone get's bills right? While some may pay their bills online the majority still get bills in the mail. A carefully crafted sales letter with great sales copy will catch the attention of almost any potential consumer.
There's a catch though. You can't just hire any company to craft the copy, the design and mail out your flyers or ads. You need to go with a company that has been doing this for years. DME has been in business and delivering results to clients for over 20 years. We are passionate about what we do and we have plenty of testimonials that can attest to our state of the art facility and desire to deliver results. We have worked with some of the biggest brands in the nation and we would like to work for you. |