This article is going to discuss white hat on-site SEO. As I have mentioned previously, I have been obsessed with digital marketing and direct marketing for several years now. With Google constanlty changing their alogo's you might be wondering if its even ok to do SEO. The answer to this question is a resounding yes but with a few exceptions. It's perfectly fine to optimize your website as long as you do not break Google's guidelines. Most of their updates are to prevent people who are "gaming the system". Google is full of highly intellectual people so when they know virtually every possible way someone could break their guidelines.
White hat SEO is the ethical way of optimizing your site. It's quite straightforward honestly. Optimize your meta titles, meta descriptions, use H1's and alt text. Then silo the content on your site so that it's easy to navigate. A word of caution though, when you are optimizing your website be sure not to keyword stuff. Write things as if you were talking to someone and don't pay too much attention to the keywords in the beginning. This will help make sure you do not go overboard. Remember what I said, Google will slap your site if you go over board with using keywords. Read our last post on Google ad blocker & overcoming the challenge.