Earlier this year Google launched a plugin that essentially blocks all ads while you are browsing the internet. This will pose a lot of problems for businesses that use paid advertising to offer their services and/or products. To be honest, I’m not sure why Google thinks it’s in their best interest to launch such a plugin since a lot of their revenue is generated through Adwords. Either way, a lot of businesses are going to have to change their marketing approach if they want to be seen by an audience. The first way to get around this is to develop high quality content that gets readers to continue visiting your website. But before you do this, you will need to precisely identify y
The second approach is to implement direct mail which DME Delivers offers. However, our marketing services are not just for anyone. It’s for established small businesses and much larger businesses. This way you can skip digital marketing for the most part and focus on getting your mail in front of eye balls.
The third approach is to just not do anything which many businesses will do because many people have not adopted the plugin yet. People do that do this should not be surprised when many more begin using the plugin and find themselves far behind their competitors. Doing such a thing could cause catastrophic financial problems for any business.
Why do I think Google launched this plugin? It’s no secret that privacy is a huge concern in todays world. There have been groundbreaking scams and media attention about companies and our government collecting our information. This is likely just a move to make it appear that G cares about privacy which I happen to believe they do. They were one of the few companies and pushed back when our government asked Google to turn over information about its users. So in many ways, I think we have our government to thank for this new plugin. Check out what does your marketing plan involve.