You may have heard about Wendy's epic tweet roast. If you haven't you can check some of them out here, Bored Panda. After reading some of the hilarious tweets it got me thinking, not very many companies could do this. Let's face it, many businesses have to deal with negative PR. But unlike Wendys we have to keep it professional when responding. Let me ask you this, do you think Burger King or Mcdonalds could get away with this?
Just by being different in their responses to negative PR, they will very likely be seeing a surge in customers. I'm not entirely sure if they expected their tweets go viral or whether they had the whole thing planned out. Either way it's hilarious to read through them and it makes me keep checking back for more responses from Wendys.
So is what they are doing really the best idea customer service wise? I'm not entirely sure it is but apparently they don't care if they offend customers/potential customers. DME Delivers